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Congratulations Ramsay Bros

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The Ramsay Bros team with Hamish Ward pictured right.

The Ramsay Bros team with Hamish Ward pictured right.

Congratulations to Ausplow South Australia dealer Ramsay Bros, which picked up the 2015 Case IH Dealer of the Year Award yesterday at a Gala Dinner held at Old Parliament House in Canberra.
As a family-owned company, Ramsey Bros is one of the most successful machinery dealerships in Australia.
And as an Ausplow franchisee holder, it also is one of Ausplow’s most successful dealerships.
With its head office based in Cleve, South Australia, the dealership employs 80 people operating out of six branches strategically sited throughout the State.
One of Ausplow’s most enthusiastic supporters is the company’s director Hamish Ward, who has sold more than 120 DBS bars and Multistream bins into South Australia.
The company was started 65 years ago by Lloyd and Fred Ramsey with Hamish’s father Eddie taking over more than 30 years ago followed by his sons Mark (now CEO) and Hamish. Lloyd’s Brenton and grandson Lincoln also are in the management team.
According to Hamish, group sales and service manager based at Cummins, the company’s ethos is simple.
“This business is a people game,” he said. “You deal with people, treat them with respect and provide them with good service.
“It might sound a bit old-fashioned but it’s still the most powerful business tool you’ve got.”
The focus is ensuring regular dialogue between staff and customers and ensuring staff are up to date with product knowledge.
“Basically we’re selling our experience,” Hamish said. “It’s a continuum based on facts we gather from many different farm environments which help us to pass on the right information to farmers.
“It might be that we have a particular insight that prevents us making a sale but if it helps the farmer we know we’ll get a sale down the track because of our honesty.
“All staff are trained in this way so that we grow relationships with our customers and the evidence that we’re doing the right thing is the success we have in selling equipment.”
Another aspect of solidifying relationships is holding customer review days to gain product feedback and discuss what went wrong, what went right and what needs to improve.
“You can always improve so I look forward to these days because in this game you really never stop learning,” Hamish said.
One of the keys to success is basic respect.
If somebody calls us and we’re busy for some reason, we make sure we’re prompt in returning the call,” Hamish said. “And we’ll be on the front foot ready to help the customer whether it’s solving problems or seeking product knowledge.”
Hamish is effusive about the DBS and Multistream saying it is the best seeding rig in Australia.

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Friday, February 26, 2016